How to Build Your Personal Brand, Network with Influencers Ft. Rayson Choo
I interviewed Rayson Choo “The Celebrity Whisperer”
Here’s what I learned:
1. How to build a personal brand?
• Today the era of personal branding is to be known in your niche, sub-niche and influence people with your thoughts
• Personal Branding is a requirement for anybody looking to expand their business
2. Key Takeaways on the Branding Segment:
• Be Uniquely You
• Sustained Passion
• Focus on Target Audience
• Sustained Passion
• Consistency
•Know Distinctiveness
•Know Distinctiveness
• Exposure = Impact, and Influence
• Use several marketing channels(experiential marketing, video)
3. How to grow and scale a podcast? Any strategies you can shares?
•Grow Your Audience by being a Leader(Lead by example)
•Join Niche Based Social Media Groups(on WhatsApp, etc)
•Collaboration over competition
•Interview Industry Leaders
4. Any advice for podcasters?
• One podcast, or episode away from meeting, networking, and collaborating with your idols, and your success
• You are You, They are them
5. How to create a network, and collaborate with influencers?
• To create Your Network = Start a Focused Tribe, Create Value by Association, and Opportunity
• To collaborate with influencers = add value, and allow them to see value in the opportunity
6. Rayson’s points on networking:
• Apply and Ask
• Your Applied Network equals Your Net Worth
• To be successful= leverage your network to help you enhance your creativity, success, work ethic
• Treat all your idols as human beings(be real, and true)
7. Best advice for securing media coverage?
• Don’t use media, PR companies to help you get the message out there = Be the best in the market, Figure out Why, Start Sharing Message on Social Media
- Don’t Know Anyone = Figure out who you want to target, Network with somebody, Add value = share what you find interesting about the post, Resonate and Chat
