Here’s what I learned from Ashleigh Warren’s The Weekly Brand Partnership Newsletter:
When reaching out to brands for partnerships?
Ashleigh’s tips for success below:
Importance of a professional media kit or portfolio includes:
All metrics(followers, engagement rate)
Imagery/Links to Great Content that you have produced
Your starting rates for services(influencer, content)
You can create a visually good looking and professional media kit for free using https://www.mediakits.com/
Have an understanding of what you want from the partnership apart from money(e.g: exposure, networking opportunities, etc)
Any brand partnership is mutual beneficial for all parties(look at creating relatable and creative content to help the brand communicate its value more effectively)
Pitching Advice:
Do research on the brand
Personalized
Ashleigh’s Easy Pitch Template you can use below:
Hi (Brand Name here),
I love (product name here because #1 and #2) and would be thrilled to share it with my followers.
You can find me @Your Instagram Handle here and on Facebook at (your facebook account url here)
I want to create:
List 3–5 bullet points on the specific content strategy you have in mind for the partnership
Space to list the bullet points here:
1.
2.
3.
4.
5.
Let me know if this interest you.
*Optional line- no stress if this is your first one :).
I have previously worked with (related brand name here) and (brand name here), and we were able to achieve great things together.
I hope we will too!
Looking forward to hearing from you.
Your name here
Some more advice:
Don’t pitch just a single post
Industry Standard is typically $0.01 * number of follower(static image posts)
Try and pitch packages or high priced items(e.g reels, tik toks, igtv)
Pitch the specific value rather than follower count
- > Such value could include what you can/will add to the brand with content, engagement rate, community, etc
Where to find brand partnership opportunities?
https://www.activate.social/influencer/signup
https://app.aspireiq.com/creators/signup
https://www.octoly.com/creators/sign_up
-> For Luxury Skincare, Fitness and Lifestyle Brand partnerships
Disclaimer: All template, and content credits go to Ashleigh Warren: Founder of SaySocial’s- Weekly The Brand Partnership Newsletter. Edited a bit by Roohi Kazi
