Here’s what I learned from Ashleigh Warren’s The Weekly Brand Partnership Newsletter:
When reaching out to brands for partnerships?
Ashleigh’s tips for success below:
Importance of a professional media kit or portfolio includes:
All metrics(followers, engagement rate)
Imagery/Links to Great Content that you have produced
Your starting rates for services(influencer, content)
You can create a visually good looking and professional media kit for free using https://www.mediakits.com/
Have an understanding of what you want from the partnership apart from money(e.g: exposure, networking opportunities, etc)
Any brand partnership is mutual beneficial for all parties(look at creating relatable and creative content to help the brand communicate its value more effectively)
Do research on the brand
Ashleigh’s Easy Pitch Template you can use below:
Hi (Brand Name here),
I love (product name here because #1 and #2) and would be thrilled to share it with my followers.
You can find me @Your Instagram Handle here and on Facebook at (your facebook account url here)
I want to create:
List 3–5 bullet points on the specific content strategy you have in mind for the partnership
Space to list the bullet points here:
Let me know if this interest you.
*Optional line- no stress if this is your first one :).
I have previously worked with (related brand name here) and (brand name here), and we were able to achieve great things together.
I hope we will too!
Looking forward to hearing from you.
Your name here
Some more advice:
Don’t pitch just a single post
Industry Standard is typically $0.01 * number of follower(static image posts)
Try and pitch packages or high priced items(e.g reels, tik toks, igtv)
Pitch the specific value rather than follower count
- > Such value could include what you can/will add to the brand with content, engagement rate, community, etc
Where to find brand partnership opportunities?
-> For Luxury Skincare, Fitness and Lifestyle Brand partnerships
Disclaimer: All template, and content credits go to Ashleigh Warren: Founder of SaySocial’s- Weekly The Brand Partnership Newsletter. Edited a bit by Roohi Kazi